Facts and figures about one of the world's most valuable target markets.
Greenfield online research of the gay market reports that:
• 78 percent of gay online users prefer to buy from companies that advertise to the gay market.
Simmons' research (comparing gay consumers to the national index of consumers) reports that gay consumers are:
• Over twice as likely as national index to be professionals/managers
• Twice as likely to have household income over $60K
• Twice as likely to have household income over $250K
• Twice as likely to have graduated from college
• Three times more likely to be online than the average American
• Four times as likely to spend over $150 on long distance monthly